Tide Plus Bleach Alternative liquid laundry detergent helps your fabrics look brighter and whiter after just one wash. It is now more concentrated to provide more stain removal and freshness and less water*. From America’s #1 Trusted Detergent Brand,** to cover your many laundry needs. Also try our small but powerful Tide PODS laundry pacs. Measure your loads with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer. * vs. previous formula. ** Tide is Consumers' #1 Trusted laundry detergent brand in Readers Digest survey. CONTAINS NO PHOSPHATE. From America's #1 Trusted Detergent Brand* *Tide is Consumers' #1 Trusted laundry detergent brand in Readers Digest survey. Tide Plus Bleach Alternative offers more brilliant whiteness after just one wash vs. Tide Original. With a more concentrated formula, you get more cleaning agents and less water in every drop. *vs. previous formula. #1 recommended by washing machine manufacturers*.